1. The no strategy mistake. Some dumb idiots shoot out posts and Tweets without having commercial goals, without segmenting their market, and without understanding the buying process for what they sell.
2. The same dumb idiots don't invest in good content. Your content strategy will be as thin as air if you don't invest in it.
3. Dumb idiots aren't unique, either. People with imagination and great writing skills, who can write different, new posts, are needed, badly. If you can write a stunning post, do it. If you can't, please don't bore us with faded copies of the worst post we read in 2010.
4. Those same dumb idiots don't get social. At all. For God's sake, there's no point in having a Twitter feed and Facebook page if you don't respond to people who contact you that way. 7 days a week too. Wake up. M-F 9 to 5 will die. Your customers are online 24/7. Can you not at least be there 12/24?
5. And they don't ask customers anything and don't adapt to their needs. If you are targeting a group, get their views, find out what they want, and deliver it. How hard is that? You should know what's trending in each segment, and what value you can deliver for free, too.
Don't expect miracles, either and don't get conned into promising them, This stuff works, but it's based on building a reputation, delivering value, and nurturing the leads you accumulate through your email and blog sign up systems. With that in mind, please use the button on the right to follow us.
There's lots more posts like this coming. Stay tuned.
