Twitter is King

For those of you who think there is no money in social media you should be aware that Twitter's ad revenue is expected to be $259 million in 2012 and $540 million in 2014.

One million new Twitter accounts are being created every day at this time.

Here are the main reasons people will retweet what you say:

People polled say they retweet:

Value add content - 92%
Because of a personal connection to the original Tweeter - 84%
Because they thought the Tweet was funny - 66%
Because there was an incentive given in exchange - 32%
Because there was a request made - 26%
Because the Tweet came from a celebrity - 21%

For more similar stats and the full article this material is taken from see:

http://socialmediatoday.com/bradfriedman/469107/twitter-facts-and-stats 

Even Beer companies get it!

Apparently Heineken, the top 3 beer company, has 6 million Facebook followers. Skol has 3.5 million and Bud has 2.5 million.

If beer companies get it, and Heineken has some cool apps and games on its page, things are moving on. Forget staying still. If you want to survive you will have to get social media too.

Here is the link to the full story about what all the top beer firms are doing in detail:
http://socialmediatoday.com/felicia-dorng/468281/top-10-beers-facebook-virtual-pub-crawl-st-patricks-day

Welcome to Social Media is Dynamite

The purpose of  this blog is to condense the truck loads of verbiage around social media.

Social media can wreck  your personal life and wreck your career. That's why it's dynamite.

But the explosive power of social media can be harnessed.

This blog and the associated book, to be published this summer, will help you do that.

Whether you buy the book or not I hope you get something from this blog.

All the best,

Laurence O'Bryan - author, dreamer, social media addict.