Below are the outlines for two training courses for the use of social media in business. These courses can be run in-house, by distance learning, at a central Dublin training centre we work with or if you want in your city.
We also provide one to one training at your location, at our location, or by online video conferencing.
Social Media for Business Level 1
Learn how social media
can help build your business and deliver real value
What this course
delivers:
Expert training by a world class, FETAC qualified trainer, who used social media to win a global publishing contract. Laurence has 25 years of experience in the corporate world in management and customer facing roles.
- A certificate on completion
- A post course support service to answer your questions
- Course notes you can take away so you can apply the material fast
- The latest thinking. 2013 updates on all social media applications
An overview of this
one day course:
You will learn how to:
1. Set
up accounts in key social media networks
2. Create
a social media plan
3. Use
social media to sell
4. Tactics
to ensure success on each platform
5. Integrate
social media with existing business & marketing activities
The 6hr/ 1day course includes the
following modules:
1. Your objectives for social media?
Quick background to this new form
of media
What are your objectives for
social media?
The 7 key elements of a social
media plan
2. Review of key social networking sites & account set
up
Brief explanation about the main
sites & site Q&A:
Twitter & Facebook for
business
YouTube & LinkedIn for
business
3. Engagement Strategies
Who to follow
What to say
Delivering value - Driving
traffic
4. Selling with social media
Identify
prospects, competitors & opportunities
Listen to prospects &
competitors & spot opportunities
Create solutions that win more
business
What you get
Learning packed one day course - 9:30am to 4:30pm or 6 x 1hr video conference sessions with homework.
Course pack
Course notes & a free copy of Social Media is Dynamite 150 page ebook.
Post-event support
for 3 months
Email & telephone support on all matters relating to the
course
Are you interested? Email us now: lob@yourasms.com
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Social Media for Business Level 2
Take social media to
an advanced level and create compelling social media sites
What this course
delivers:
Expert training by a world class, FETAC qualified trainer, who used social media to win a global publishing contract. Laurence has a dynamic style from 20 years of training and in company management experience.
- A certificate on completion
- A post course support service to answer your questions
- Course notes you can take away so you can apply the material fast
- The latest thinking. 2013 updates on all social media applications
An overview of this
one day/6hr course course:
You will learn how to:
1. Use
advanced tactics on each key social media network
2. Update
and expand your social media plan
3. Use
social media to sell & increase customer loyalty
4. How
to measure & monitor social media platforms
5. Avoid
costly mistakes and improve governance
The course includes the
following modules:
1. Your objectives for social media?
What are your objectives for
social media?
The 7 key elements of a social
media plan
2. Review of key social networking sites advanced tips &
techniques
Advanced Twitter, Facebook,
YouTube & LinkedIn for business
3. Using social media to increase customer loyalty
Listening strategies &
Responding strategies
Seeking customer community
support
4. Measuring & monitoring social media
Sentiment analysis &
Demographics
Tone & influencers metrics
5. Avoiding mistakes & improving governance
Your
governance document
Pitfalls
for each social media platform
Dealing
with social media disasters
What you get
Learning packed course
Course pack
Course notes & a free copy of Social Media is Dynamite, a 150 page ebook.
Post-event support
for 3 months
Email & telephone support on all matters relating to the
course
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