|A blog post led to this!|
I have written previously about using news stories to insert yourself into the story. There are a three critical questions you must consider if you wish to use this method to get your blog/post or site more widely know.
1. What do you believe in? What do you stand for? In some cases this is difficult to work out. Do you have a mission statement that might help you? If your goal is to provide reliable and secure mobile payments, for instance, you might insert yourself in stories about mobile or internet security breeches.
2. Do you have an opinion? Having an opinion helps on social media. If you pull your hair out that people aren't upgrading their Windows software or anti-virus protection, allowing hackers easy access to their passwords for instance, I think you are allowed to show frustration. The corporate mode of operation, in which everything is cool, lacks passion these days. Think about injecting some.
3. Do you know when to stop? You can get thousands of visitors to your site in a day if you create a powerful post, but you should also know when to shut up. Newsjacking isn't just about getting hits. It's about injecting what you want to say into the conversation, then stepping back.
Do you have any successful experiences of newsjacking you want to share, any observations on how to get this technique to work properly? Please use the comments below.