Social media is changing fast. Facebook buys Instagram. Google+ changes its look and feel, again. Twitter gets more visual and is used to assess the public mood and soon it will help predict riots and stock market rallies.
All these are real stories in the past few months. Try searching for #socialmedia stories on Twitter and you will be assaulted by wave after wave of developments in social media. Every minute.
But where will all this lead us? I see three clear trends, each of which could lead to big developments:
1. The visual web. Instagram video, Google glasses and local YouTube2 feeds will allow us to travel almost anywhere and experience everything as ultimate-voyeurs, but beyond that expect artistic photojournalism, fashion fabrics that change colour, people tracking, your visual life on a site, celebrity holograms at your local fashion outlet and rebranding sites that will let you see how you might appear with a few nicks and tucks.
2. The auto posting trend. Expect your phone to auto post your location to Eightsquare, your preferences from your GoogleGlasses2 to your life-blog and your audio-to-text tweets to Twitter2. Going beyond that we will be tracked by location posting sites for curfew, remote working and spouse spying applications.
3. The digital divide. The erosion of the middle class will lead to a divide between those of us who pursue hourly deals on energy and fuel and Bigger Mac deals and those few of us who need hologram security services, auto-taser fencing and helicopter extraction from urban locations. Security zones will extend to elite stores, clubs and hotels, all invisible to the rest of us by their anonymous exteriors.
Much of the above will happen before 2020. If you want to create a start-up focusing on what we will be the number one social media brand in that year, consider incorporating some of the above elements.
To support this site - over 60 free posts so far on social media for you to explore - please buy one of my novels, The Istanbul Puzzle or The Jerusalem Puzzle or my guide to social media. And enjoy!
Showing posts with label auto posting. Show all posts
Showing posts with label auto posting. Show all posts
Thursday, November 22, 2012
Monday, June 4, 2012
Auto posting - chocolate cake on special today!
Your cake is here:
Facebook has, at last, introduced a feature called scheduled posts, for Pages only. This will allow people to decide when their posts will appear on their Page timeline. Watch for the clock symbol on the post and click year, then month, then day and time. You will be able to post up to six months ahead.
This has a number of practical benefits. For people like me who get up at 5AM and create posts early it will mean a post can be delayed until a more suitable time, or even for when I'm away trying to make some real money.
Such practical benefits will lead to fundamental changes on Facebook and also, eventually, on Twitter, blogs and every other social site. The idea that you have to hit the "post" button yourself will go out of fashion. The era of the auto post has arrived.
Sure, third party auto posting services have been available for years. I use Buffer to schedule Tweets during the day. But when Facebook and Twitter finally get around to allowing posts to be scheduled tens of millions will use their service. Setting up a stream of auto posts will allow people to Tweet and post more often too. And it will force people to think about what they're posting.
And it will lead to auto posts from devices, such as fridges.
And soon the parking meter will Tweet that it's free, if you've signed up for the coffee shop's posts.
And then your Ford will auto-post where you've parked to your friends on Google+, while you're on your way to the coffee shop.
And all that because the coffee shop fridge auto-Tweeted a special 70% off deal on chocolate cake an hour before closing. 70% off!
The temptation will be hard to resist, won't it? Would you like a bite? It's soft and crunchy all at the same time.
Your imagination is the only thing that will stop you enjoying it.
Who said they don't like auto posting?
Facebook has, at last, introduced a feature called scheduled posts, for Pages only. This will allow people to decide when their posts will appear on their Page timeline. Watch for the clock symbol on the post and click year, then month, then day and time. You will be able to post up to six months ahead.
This has a number of practical benefits. For people like me who get up at 5AM and create posts early it will mean a post can be delayed until a more suitable time, or even for when I'm away trying to make some real money.
Such practical benefits will lead to fundamental changes on Facebook and also, eventually, on Twitter, blogs and every other social site. The idea that you have to hit the "post" button yourself will go out of fashion. The era of the auto post has arrived.
Sure, third party auto posting services have been available for years. I use Buffer to schedule Tweets during the day. But when Facebook and Twitter finally get around to allowing posts to be scheduled tens of millions will use their service. Setting up a stream of auto posts will allow people to Tweet and post more often too. And it will force people to think about what they're posting.
And it will lead to auto posts from devices, such as fridges.
And soon the parking meter will Tweet that it's free, if you've signed up for the coffee shop's posts.
And then your Ford will auto-post where you've parked to your friends on Google+, while you're on your way to the coffee shop.
And all that because the coffee shop fridge auto-Tweeted a special 70% off deal on chocolate cake an hour before closing. 70% off!
The temptation will be hard to resist, won't it? Would you like a bite? It's soft and crunchy all at the same time.
Your imagination is the only thing that will stop you enjoying it.
Who said they don't like auto posting?
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