Thursday, February 13, 2014

Zuckerberg's Law - 6 ways it could affect you

Mark Zuckerberg stated in 2008 that every two years or so (like Moore's Law for computing power) double the amount of information will be shared on social media as the year before.

Zuckerberg's Law

While that may seem impossible I'm not the only one to think that something like this will happen. But what will that mean for most businesses?

Here's the reality of how this could affect you in the next few years:

* SEO and old style websites are likely be less and less relevant. Social sharing will drive site visits and the social sites will become the place more time is spent on. Social is already more popular on the web than pornography.

* TV, radio and newspapers will also be less relevant, as people spend more and more time on these social sites.

* Advertisers will take up real estate on your social feeds. And they will get cleverer. Ads will become engagement snares.

* Out bound selling will transition into content creation for inbound prospect attraction sites.

* Organisations of all types will evolve to adopt social media in HR. induction, training, on the job help, staff management, customer servicing, social activities, product development, sales and alumni networks.

* Your social life from finding a partner to creating an event will become a truly social media supported activity.

Not everyone of us or every organisation will be affected in the same way. Some will resist. A digital-less underclass will find themselves cut off from society.

How will you cope? If you need advice on anything in this post email me now:
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