Ranking for Relevant Keywords
The first step is finding out how to rank for the keywords that are relevant to your business with search engine optimization (SEO). There is a good chance that your wallet is not as fat as the big brands, so you should avoid trying to compete for very broad and short keywords.
With digital marketing, even small to large businesses on a budget can enter the arena. The key is to reverse engineering the same strategy as your competitors but using a slightly different approach by targeting more niche keywords. These niche keywords are also called long-tail keywords. Work with your marketing company to help you identify these long-tail keywords and develop a plan to be seen for them in the search engines!
Local SEO
Another digital marketing tactic that small and large businesses can use is specialized Local SEO. It doesn’t matter if your business has national or local offerings; this form of optimization can work for you!
Many big brands are not always competing for relevant keywords in a local area, which gives you an opportunity to take advantage of. For example, you would be using local SEO to rank for a keyword like “used cars in .....(your area).” In general, customers who use location-based keywords are much further along in the buying cycle. Yes, these keywords yield a lower search volume, but they generally convert better than the more generic “used cars” keyword search.
Your small or large business will likely have an easier time maintaining strong rankings for these types of keywords. If your business actually has a physical address, Google Places for Businesscan propel you to the top of the first page of the SERPs.
Pay Per Click Advertising
Pay per click advertising on Google AdWords or Microsoft adCenter is a great digital marketing tactic that can give your small or large business immediate results. This form of advertising is instant, meaning you could have an ad on the first page of Google results for a highly competitive keyword today. As a result, you can immediately start driving highly targeted visitors to your website. How it works is you pay Google or Microsoft based on how many times your ad is clicked.
Once again, if you have a low budget, you’ll need to take advantage of more specific, long-tail keywords that have a lower pay per click cost. If you choose to bid on broad, high-volume keywords, your budget may not yield a positive ROI.
Though the list of digital marketing strategies can go on and on, these are just a few of the most popular search engine marketing tactics that your business can take advantage of, especially when using an expert marketing company.
This is a guest post provided by Amit from ByteLaunch a Californian firm providing a wide range of web marketing services.
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