Friday, April 26, 2013

Whitepaper: Social media in the Irish financial services industry 2013

The Financial Services community in Ireland has been taking its first real steps into social media in the last year.

Bank of Ireland has a Facebook page offering information on Bank of Ireland products and services, the ability to share experiences, get tips for managing money and to ask questions about day to day banking. It has 3,500+ followers and features competitions for tickets to events and exhibitions the bank is involved in.

AIB has an AIB GAA Club page with 10,000+ followers and announcements about sporting events and match reports.

Irish Life has a blog offering occasional posts and a Twitter account with 700+ followers and a Google+ account as well.

In the US the financial services community has taken social media to its heart, indicating the most likely direction of social media in the industry worldwide.

While many Irish financial sector firms are proceeding slowly and cautiously into social media, US based licensed financial professionals and their customers are adopting social media with haste.

In fact, an Accenture report notes that so many financial advisors are using social media that many are "likely flouting their firms’ current policies against this type of activity."

Our recommendations for financial services use of social media in Ireland are:

1. To develop a training program for key staff segments

2. To develop a social media audit & planning process

3. To develop social media guidelines

4. To focus social media on achieving organisational objectives

To read the remainder of the whitepaper this post is extracted from please email and it will be forwarded to you.

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