Digital marketing services for small and medium enterprises, based in Dublin, Ireland.
Thursday, July 18, 2013
The social media boost!
Every business could benefit from a social media boost to explode us into this new era of social connected-ness. Because it's not going away. Here's what I mean by a boost:
1. Daily mentions of something about your or what you do to 150,000 people all over the world for a month. With request for these people to share your information with their friends.
2. A short one page review with recommendations for you current web site and social media sites.
3. The setting up of your blog, if you don't already have one, with key pieces put in place so all you have to do is jump in.
4. A free 137 page guide to social media.
What price for all this? Tell us what you would be willing to pay.
Thursday, July 11, 2013
Integrating social media into training: 4 ways to get it right
I have been preparing a course outline for a 12 week Diploma in Social Media Development. The course will run in Dublin in the final few months of the year. People will be able to attend remotely, as all classes are streamed over the internet.
The new elements I will be bringing to the course include the integration of social media into the course structure. This is what participants will get:
1. Pre-course ice breaking using questions posted on a course-specific LinkedIn group & a Twitter # tag. Personal objectives, questions and informal introductions can all now be done in advance of the first session. This will save time and ensure people get their social media accounts started before the course begins.
2. In-session Twitter backchannel. Remote participants will be able to ask questions at any time using a Twitter # tag. These Tweets will be visible through a dedicated page at http://twubs.com/, which anyone can access, or through a Twitter search. This will bring remote participants into the room and ensure that their questions and comments get listened to in the class and responded to.
3. Between session Twitter # tag use to send links to useful extra support material, ask questions, detail assignments and seek comments. Longer comments and assignment responses can be posted on the dedicated invite-only LinkedIn group.
4. Post course support will be provided using Twitter and LinkedIn, both to keep people in touch and to answer any follow up questions anyone has. This support will run for as long as is necessary, with long term support handed over to the group three months after the course ends.
These methods will bring social media into the classroom in a practical way. Similar activities can be applied to many learning situations. Why teach social media with PowerPoint?
In fact, why teach anything without social media?
If you have any suggestions for additional ways of using social media in training or comments please do submit them below.
And if you want to be a participant please follow this blog, above right, and full details will be emailed to you over the next few months.
The new elements I will be bringing to the course include the integration of social media into the course structure. This is what participants will get:
1. Pre-course ice breaking using questions posted on a course-specific LinkedIn group & a Twitter # tag. Personal objectives, questions and informal introductions can all now be done in advance of the first session. This will save time and ensure people get their social media accounts started before the course begins.
2. In-session Twitter backchannel. Remote participants will be able to ask questions at any time using a Twitter # tag. These Tweets will be visible through a dedicated page at http://twubs.com/, which anyone can access, or through a Twitter search. This will bring remote participants into the room and ensure that their questions and comments get listened to in the class and responded to.
3. Between session Twitter # tag use to send links to useful extra support material, ask questions, detail assignments and seek comments. Longer comments and assignment responses can be posted on the dedicated invite-only LinkedIn group.
4. Post course support will be provided using Twitter and LinkedIn, both to keep people in touch and to answer any follow up questions anyone has. This support will run for as long as is necessary, with long term support handed over to the group three months after the course ends.
These methods will bring social media into the classroom in a practical way. Similar activities can be applied to many learning situations. Why teach social media with PowerPoint?
In fact, why teach anything without social media?
If you have any suggestions for additional ways of using social media in training or comments please do submit them below.
And if you want to be a participant please follow this blog, above right, and full details will be emailed to you over the next few months.
Thursday, July 4, 2013
Guide to social media free to download in July!
I have edited and updated my guide to social media, Social Media is Dynamite. It contains 137 pages and all you have to do is share this page and then click here to download it. And please follow this blog, using the button to the right, so you can receive updates on new content.
This offer is limited to July 2013 only to introduce people to the guide. I hope you enjoy it.
You can share using any social media platform you wish. The guide contains the following chapters;
Chapter 1 - Understanding the explosive elements
Chapter 2 – Developing a social media plan
Chapter 3 – Your engagement strategy
Chapter 4 – How can you use social media to increase customer loyalty?
Chapter 5 – Measuring & monitoring
Chapter 6 – The power of social media to do good
Chapter 7 – How social media helped me
Chapter 8 – Arguments, mistakes and myths about social media
Chapter 9 – Using social media to sell more
Chapter 10 – Supercharging your social media with 12 Storytelling Techniques
Chapter 11 – Some social media puzzles explained
Summary
Appendix 1 – Social media tools list (some free)
Appendix 2 – Social media governance examples
This offer is limited to July 2013 only to introduce people to the guide. I hope you enjoy it.
You can share using any social media platform you wish. The guide contains the following chapters;
Chapter 1 - Understanding the explosive elements
Chapter 2 – Developing a social media plan
Chapter 3 – Your engagement strategy
Chapter 4 – How can you use social media to increase customer loyalty?
Chapter 5 – Measuring & monitoring
Chapter 6 – The power of social media to do good
Chapter 7 – How social media helped me
Chapter 8 – Arguments, mistakes and myths about social media
Chapter 9 – Using social media to sell more
Chapter 10 – Supercharging your social media with 12 Storytelling Techniques
Chapter 11 – Some social media puzzles explained
Summary
Appendix 1 – Social media tools list (some free)
Appendix 2 – Social media governance examples
Thursday, June 27, 2013
Guest post: Social media and cancer care
Connah Broom was sent home from hospital seven years ago with eleven tumours in his body (tumours that had resisted two courses of chemotherapy), it was the doctors’ expectation that he would soon be dead.
Months previously, they had told Jim and Debbie that he might not reach his birthday in November. Then they were advised that they should have an early Xmas. It was a surprise to them that Connah was still alive four months later when the second chemo had finished. Strangely Connah had survived this second course better than the first even though it was supposed to be ‘more aggressive’. And then he gradually improved so that by the following September, frail though he was, and still riddled with tumours, he was able to start school again. What was going on?
When Connah had first been taken into hospital the previous August it was made very clear that the doctors were not in favour of Jim and Debbie going on the internet. “There’s a lot of misinformation out there. It will only scare you,” they were told. “If we’d listened to that, Connah would be dead by now,“ Jim told me.
I have written their story – entitled The Amazing Cancer Kid – and it will be published in a few months’ time (and yes, I’ll let you know!) – visit me athttp://www.fightingcancer.com.
But this is not just the incredible story of a boy with terminal cancer (yes, he still has cancer in his body – the cancer hasn’t been cured. But Connah is a robust 11-year-old who plays football and dances in a dance group) It is also a story of connections.
Jim decided to ignore the doctors’ advice and went looking for information on the internet – he was particularly keen to meet other parents who had or were going through the same experience. And he found websites and he made contact. One of these parents converted them to a number of alternative treatments (it’s all in the book!) and within weeks Connah was very quickly and noticeably improving.
There is now an informal network of parents of children with this kind of cancer all linked through the websites. The parents are spread randomly across the country (across the world) but they are able to get together to share ideas.
The doctors and the media have been and continue to be extremely hostile to alternative therapies but many cancer patients are taking the brave steps to go against this wave of disapproval and are finding that these alternative therapies are beneficial and they are sharing their stories – through Facebook and other social media. This is a subterranean movement and it is spreading and the doctors do not like it at all.
Without social media, it is likely that those who believed in such cranky ideas as that vitamins, minerals, herbs and diets could be beneficial in the face of cancer could be safely isolated as cranks. But the networks of sharing that have sprung up over the last 20 years are allowing isolated individuals to share their experience – and this sharing is synergistic. This sharing allowed me to draw from thousands of people the ideas and facts that I have included in my book The Cancer Survivor’s Bible – and I can say to you this: If you are affected by cancer (and we will all be affected by cancer at some time in our lives – our own (50%), other people’s (100%)) then, if you do not read my book, then you are not really trying.
Social media is also allowing me to publish and promote my book to the people who need it, who are out there looking.
I believe that, in 20 years’ time, the practice of medicine will be forced to change itself from the rigid drug-based enterprise it is today to one that is more inclusive of alternative therapies. And this will have been achieved by the power of social media.
(c) Jonathan Chamberlain 2013
The Cancer Survivor’s Bible – www.fightingcancer.com
Thursday, June 20, 2013
Using social media to promote film
Our production company Megatopia Films has been using social media in order to generate interest in our new film Artificial Horizon, a sci-fi thriller set in an apocalyptic, post-antibiotic era.
Through Facebook, Twitter, and mostly importantly Kickstarter we have been able to spread the word and create a following of fans in a very short space of time. We’ve even started generating interest on the subject of Antibiotic Resistance through a very innovative form of message amplification called Thunder Clap.
After only a few days of using these various media outlets, Artificial Horizon has raised 23% of it’s overall goal.
For producer Luke Healy and director Anthony Woodley, Artificial Horizon is their second feature film together. Previously, the pair have worked on a handful of short films over the last few years.
Their first feature film Outpost 11, which was shot at the end of 2011, is also a science fiction drama set in an alternate past. Artificial Horizon’s creative team is made up of a group of aspiring recent film school graduates. The company has acquired renowned casting director Sharon Howard-Field who is already in talks with various high-profile actors both here in the UK and the US.
She is not only generating incredible talent for the film, but also giving the young Artificial Horizon team the opportunity to work with an experienced casting director.
The Story
Despite all the warnings about the overuse of antibiotics and efforts by the pharmaceutical companies to keep pace, an antibiotic resistant pandemic decimates the planet. Eight survivors escape on a dilapidated 747. Little is known about the effect of the outbreak, just that it is safer to be in the air than on the ground. What lengths are the passengers and crew prepared to go to in order to survive?
Are they safe to land, and what will they find when they do? Can they outrun the pandemic, where every minute counts? Think 'Contagion', meets 'The Road', set on a 747...
Why Are We Making This Film?
We love Sci-Fi. We love thrillers. And we love films that make you think. So we are drawing on our passion and our skill to make a high quality, thought-provoking, action-packed film. While bringing you all the kicks of an edge of your seat thriller, we’re also basing our story around the very real and important issue of Antibiotic Resistance.
For More Information check out our Kickstarter Campaign here: http://kck.st/11EOAid
Thursday, June 13, 2013
Guest post & Conference Review - How Small Businesses can Optimise Digital Marketing
By Conor Hughes @chughesvm
Last February I passed through NovaUCD’s doors for a seminar entitled How Small Businesses can Optimise Digital Marketing.
NovaUCD is an innovation and research centre dedicated to inspiring creative graduates, putting knowledge to work and growing and supporting new business in Ireland. Here's a couple of the speakers and the points they covered.

Laurynas Binderas @tunelis works in Marketing Operations in Talentevo. His speech entitled Successful Social Media Strategies for Startups and Small Businesses was an interesting overview of the current digital marketing landscape and a great introductory piece. The main message here was that using social media for brand awareness does not fully optimise online value creation. The model proposed by Laurynas was to first develop a social media strategy that will engage online influencers, learn audience behaviour, measure this influence, use it to dictate future strategies and above all – produce content.
Lee Kelly @leekelly started by addressing the often overlooked area of email marketing. Through eliciting an emotive response in the customer, email marketing can double the income return of social media. The key was finding goals which business and consumer could achieve mutually. Find something that the consumer is tired of, express an understanding of this frustration, position your business as the answer to this problem and then provide the consumer with a ‘call to action’ ie a sign up/download/purchase.
Le also covered the automation of social media. The key is consistency – not to flood the online social sphere with content at certain hours while sharing nothing at others. A valuable tool for achieving this is the Buffer app for Google Reader. This buffered content is then automatically posted at assigned intervals throughout the coming day or week.
Abhinav Chugh @abhichugh, founder and CEO of VideoCrisp and Waybiz.com focussed on video marketing. Video is the most engaged with of all online social content – YouTube being the second largest search engine after Google.
When it comes to the average time spent on a site, video increases this by over 5 minutes. In terms of converting clicks to sales, visitors who view videos are 85% more likely to buy a product. Ways to get videos include Video Production Companies, Web Design or Marketing firms or utilising some of the do-it-yourself tool such as VideoCrisp, Animoto or XtraNormal – all of which are available online.
Don’t forget to know your target audience before choosing a format, though.
Conor Hughes @chughesvm is a marketing executive at Vertical Markets which incorporates Life Science Recruitment and Capital Markets Executive Search
Thanks Conor for a really interesting post. If anyone else wants a guest spot and reach a 1,000 visitors a day please email me lob@yourasms.com All guest posts must be original, about social media and include a picture and links.
Thursday, June 6, 2013
1200 hits a day - 800 visitors - Do you want to reach this audience for free?
This is a screen grab of the stats page of my site, grabbed today. As you can see I am getting about 1200 hits a day, which given the likely % of visitors taken from long running evidence from my other two blogs, is equal to 800 approx visitors a day.
This is the most popular of the three blogs I run.
If you would like to have 5,000 or more people see your post on social media then submit it to me and I will feature you as a guest poster and you can put links back to your site.
The guidelines are that it has to be a post on social media and it has to be something new or different too, something of your own as well.
About 400 words and you must include a pic, which you must have the right to use!
And your links too! So if you are thinking about social media and have something to say and want to reach 5,000 or so people this week email me lpobryan@gmail.com
This is a free service!
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